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Norfolk, Suffolk, Essex, Cambridgeshire: flat, open countryside, a long stretch of quiet coast, and market towns that have kept their own pace. Cambridge sits right at the heart of it, a genuinely historic university city rather than a stop on the way to somewhere else. The flatness that defines so much of this region (the Fens especially) makes it excellent walking and cycling country, with skies that feel noticeably bigger than most of the country.
Browse the East of England town by town →
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What's on, attractions and getting around East of England, from the official tourist boards.
The emergency number across the whole of the UK, including every region here, is 999.
NHS healthcare is available region-wide. For anything non-urgent, most areas also have NHS 111 for advice over the phone.
Queueing is taken seriously nationwide, and a service charge or a rounded-up bill (roughly 10-12.5%) is the norm at sit-down restaurants, though never compulsory.